Food Truck – Right to your Doorstep

As read on Unruly, guest blogged by 100 Layer Cake.

Both of which, are the two daily must-reads on my list.

For those who have spent a decent amt of time nomming with me, I ADORE FOOD. And extra love always goes to nostalgic places, old-school finds and street food. And I’m always drawn to these food trucks along the streets, and I’d even tail them till they stop. I simply love parking myself alongside these trucks and watch them run their business. To me, it’s a beauty to enjoy. =)

At some point a couple of years ago, a few friends almost, ALMOST came together to do this business. Almost, i said. But’s so tricky doing food in SG as we’ve so many regulations on raw food and consumption. But of course it didn’t work out.

As known, the food truck scene in all possible countries is a phenomenon. Social media has even played a part on this, with business tweeting about their whereabouts. Thus the uproar. It’s like the ice cream man in SG sharing his location on Whatsapp or 4square. Heh.

But honestly, this is where food trucking business have seen their next wave of success. Not just by the tailing of the aroma, but navigating your way to them.

Just a few pictures of food trucks that caught my eye, and of course, made me salivate:

Ton Ton Japanese Food Cart – Philadelphia
No frills, straight-to-the-point

Magic Bus Cafe – Minneapolis

With the craze, it’s also about being hospitable and comfy.

Big Gay Ice Cream Truck – New York
The name tells it all.

Maximus Minimus – Seattle

And I really think this might not work for this SEA region.
But it looks bullet-proof enough.

Lok Lok – Johor Bahru, Malaysia
One thing for sure, this is good stuff.

The food truck scene is getting so big and viable.

As competition picks up, I’m sure feeling a new business – Retail ID, Architecture, Retail & Marketing Consultation for Mobile Business, anyone?
I’m very sure this is a different ball-game altogether.


Images credits: Truck Food Nation & Flickr.